CEO, conversational AI: 4 reasons to pay attention

Introduction

Conversational AI fits into a long list of technology trends (internet, blockchain, metaverse). Some applications are superficial, but the genuine ones create lasting transformation. Here are four domains where this technology creates real value for software publishers.

1. It matters to your customers

Conversational AI improves efficiency by reducing time spent switching between applications. According to Harvard Business Review: 40 minutes is the average time spent every day switching from one application to another.

It also simplifies adoption: according to Whatfix, 78% of employees don’t master the tools they use daily. A conversational interface reduces this friction by letting users access the functions they need without extensive training.

2. It matters to your investors

AI innovation improves brand image and valuation. Studies show that increasing sales and reducing costs by 5% each can boost valuation by 85%.

France is lagging: only 6% of French companies were data/AI-driven in 2022. Publishers who make this shift now hold a significant competitive advantage.

3. It matters to your teams

Conversational AI projects offer “quick wins” deployable within weeks. They motivate teams by including innovation in priorities and create positive momentum around the product.

From an environmental perspective, specialised language models are significantly more energy-efficient than large generic models — a concrete argument for teams conscious of carbon impact.

4. It matters for your business

Conversational AI accelerates solution adoption, increases competitiveness and creates room to manoeuvre. It helps achieve the Rule of 40 (growth + EBITDA ≥ 40%), a key benchmark for SaaS publishers seeking investors or preparing a sale.

Conclusion

Conversational AI is a fundamental revolution redefining how business software will satisfy customers, investors and teams. Publishers who engage with it today are positioning themselves to reap the benefits tomorrow.