Digital adoption remains a challenge
Digital adoption in enterprises: the reality
Digital transformation is progressing at the infrastructure level, but actual user engagement faces persistent obstacles. According to Whatfix’s 2023 Digital Adoption Trends survey of over 1,100 software users: “84% of employees say there are essential functions and processes in the software they use daily that they don’t master.”
The European Commission’s Digital Economy and Society Index (DESI) demonstrates persistent adoption gaps: “In 2021, only 55% of small and medium-sized enterprises (SMEs) reached at least a basic level of digital technology adoption.”
Gartner research reveals additional friction: “47% of employees struggle to find the information needed for effective work.”
Application proliferation and adoption challenges
Employees experience “app fatigue” — difficulty managing more than five applications simultaneously, despite millions available in app stores. Organisations historically used integrated “all-in-one” solutions, then shifted toward specialised Best-of-Breed offerings addressing specific operational needs.
However, this proliferation creates challenges: diverse applications require extensive training, integration complexities persist despite APIs, and maintaining unified data references across platforms becomes problematic.
Retaining users and ensuring strong adoption
Major software publishers recognise user retention as critical and are developing emerging “super-app” concepts offering single access points, improved user experience, and advanced personalisation.
Digital adoption: business stakes
Poor digitalisation directly impacts corporate productivity and profitability through:
- Wasted resources on underutilised applications
- Unsanctioned workarounds creating security risks
- Degraded employee trust and employer brand damage
- Reduced service quality and customer relationship deterioration
Conversational access to strengthen digital adoption
Agora Software’s conversational AI simplifies enterprise application access through existing collaborative tools and messaging platforms, enabling intuitive interaction and reducing workflow steps — replacing multiple clicks with conversational commands for genuine productivity gains.