A publisher's value, tested by AI
Margins eroding, the value chain shifting, entry barriers falling: what agentic AI changes in a software publisher's value.
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CEO, co-founder
Thierry Grenot is co-founder and CEO of Agora Software.
Executive MBA advisor at HEC, he is also a board member and investor in several startups.
In 1999, Thierry co-founded Ipanema Technologies, the European leader in WAN optimization with prestigious clients such as Unilever, Barclays, Nokia, DB Schenker, Valeo… and global partners such as Orange and BT. A Visionary in the Gartner Magic Quadrant.
All articles written by Thierry Grenot
AI Agents: Who Holds the Front Door?
Copilot, Gemini: who keeps the customer relationship when an AI agent becomes the entry point to business software? Postures for ERP, CRM, HRIS publishers.
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Monetizing AI: why publishers are stuck
Token prices keep falling, yet your agentic AI costs climb anyway. Token-based, premium, embedded, outcome-based: how do you choose?
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AI, a powerful growth driver for publishers
AI could boost EU GDP by 0.7% per year. Software publishers are key players in capturing this value through AI-enhanced applications.
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Agentic AI: ideal employee or ticking time bomb?
Agentic AI promises unprecedented efficiency but relies on unpredictable model behaviors. Explore the risks, solutions, and future scenarios.
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Business app publishers: drivers of productivity
Conversational AI is transforming business applications. Publishers hold the key to democratizing AI for SMEs and large companies alike.
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AI pricing models: which to choose for publishers
AI pricing models for software publishers: embedded vs premium, cost structures, and strategic positioning in a rapidly evolving market.
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Software publishers: May the Force be with you!
Porter's forces analysis applied to conversational AI for software publishers. How competitive dynamics are shifting over the next 3 years.
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AI and ethics: knock or no knock?
From nudges to deepfakes, from medical ethics to digital ethics -- exploring the ethical dimensions of AI for software publishers.
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Open source, open weight or proprietary LLM?
Understanding the differences between open source, open weight, and proprietary LLMs -- licenses, performance, costs, and sovereignty.
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LLM and AI hallucinations: definition, causes and solutions
LLMs sometimes generate false information presented as fact. Causes, risks in professional contexts and how to limit them.
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The AI Act: dura lex, sed lex
The European AI Act has come into force. What software publishers integrating AI features need to know, and what they must do to comply.
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CEO, conversational AI: 4 reasons to pay attention
Beyond the post-ChatGPT hype, why should software publisher executives take conversational AI seriously? Four concrete reasons.
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Conversational access to business software: criteria
What criteria should you evaluate before integrating conversational AI into your business software? A practical guide for product directors.
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Conversations for enterprise applications
After web and mobile, conversational interfaces open a new access mode for business software. Why this evolution is now possible, and how to implement it.
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Digital adoption remains a challenge
84% of employees don't master the tools they use every day. Why digital adoption is still a critical issue for organisations, and how to address it.
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The emergence of ChatGPT
How GPT, described as a 'next-word prediction machine', manages to answer complex questions despite its fundamentally simple nature.
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Software publishers: simplify your users' journeys
Collaborative tools are multiplying without always considering user experience. Natural language is key to an efficient digital workplace.
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